The Gaming Giant Recruits Apex Legends Lead to Revitalize Struggling Action Game Project Ethos

The renowned publisher has secured Ben Brinkman from Respawn Entertainment to oversee the development team at their internal studio, which is currently working on the forthcoming third-person roguelike extraction-shooter known as this innovative game.

Leadership Change Comes After Mixed Feedback

The new appointee assumes the role of studio head at the development studio following the dismissal of former leader the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' lackluster unveiling last fall.

Recently, 2K president a key figure notified team members about this decision through an internal memo, which highlighted that early feedback sessions had shown the necessity for a distinct game identity.

The president expressed that the developers is now overhauling the project with a renewed approach, aiming to satisfy community desires.

A Pattern of Strategic Acquisitions

This announcement mirrors a comparable move taken by 2K Games in August, when they brought on an industry veteran from the Diablo team to contribute to the BioShock studio Cloud Chamber.

Here is the full content from the president's communication:

Team—

I understand you all just finished your meeting - I trust you’re as excited as I am with the positive developments. Last time I sent you all a update, I mentioned the following: “I am confident in this crew. You all are some of the most driven and innovative creators we have had the opportunity to partner with - and we’re looking forward for that partnership to continue.”

Given your hard work and versatility, particularly over the last year, you repeatedly show that.

The player input from last autumn’s the game demo was enlightening. It validated the promise of a action-packed game but indicated we still had refinements needed. It highlighted the necessity for a sharper brand.

It has been motivating to see how far you’ve progressed. You embraced the criticism to heart and overhauled Project ETHOS with a revitalized goal - one that’s ready to fulfill its promise to our audience.

The trust in Project ETHOS grows every day. To advance the remarkable advancement you’ve made, It is a pleasure to welcome the new hire as the latest Studio Head of 31st Union. Following some time of talks, he officially joins us on Monday, October 20.

Ben’s guidance and background in the competitive gaming space is considerable, having devoted the last 15 years creating and leading some of the most well-known franchises in the industry, for example the acclaimed shooter, and lately, Apex Legends.

Let’s together in greeting him soon. We are all eager to continue observing the development of Project ETHOS in the time to ahead.

David

Experience of the Incoming Head

The appointee presently serves in the position of senior developer and production lead at the renowned studio for their flagship title. Brinkman earlier was employed at major gaming companies in multiple development positions on the Call of Duty games, and, before that, had stints at other industry leaders.

Game Information and Vision

The upcoming game was announced in last year in conjunction with a public demo. Then, the developers portrayed the title as a "free-to-play, third-person perspective roguelike hero shooter and an innovative step forward on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in live gameplay to fit your unique tactics," the game's pitch states. "Take on the competition with unique powers, risks, and obstacles that shift every session. Do you leave securely with your collected items? Alternatively aim high, gamble everything, and trust your group can achieve the highest spot? The decision is yours."

Project Ethos does not have an announced debut schedule or consoles, but enthusiasts can look forward to more updates as development progresses.

Gwendolyn Snow
Gwendolyn Snow

A seasoned gambling journalist with over a decade of experience covering UK casino trends and online gaming regulations.